Employ

Deliverables

Brand Book

Website Templates

Role

Designer

Credits

KUYA / Agency

Michael Villa Sison / Creative Director

Matt Kelsey / Copywriter

Arim Han / Lead Designer

Margaret Royena / Designer

Mark Guimbao / Designer

Employ is a leading provider of recruiting and talent acquisition solutions and the parent company of JazzHR, Lever, Jobvite, and NXTThing RPO. However, there was a brand disconnection between Employ and its child brands.

To solve this problem, we developed a cohesive brand language system that visually unifies the entire portfolio while emphasizing the critical role of "real humans" in the recruitment process. This rebranding effort not only strengthened the visual ties among the brands but also reinforced the human-centric approach at the core of Employ's mission.

Human first, resources second. Just like Employ and all its sub-brands, in the heart of this campaign are the people behind the tools.

Visual expression of humanity

Throughout our brand work, we place people’s portraits inside irregularly shaped frames. Purposely imperfect, these elements have the qualities of a cutout piece of paper. We also selected handwritten typeface "Hello America" as our secondary font to add humanistic qualities to our designs.