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Swit

Deliverables

Visual Brand Identity

Website

Marketing Deliverables

Role

Senior Designer/Illustrator

Credits

Garrick Antikajian / Design Lead

Tristyn Caneso / Designer

Anna Lee / Brand Experience Lead 

Natalie Litofsky / Content Manager

As a newcomer in the competitive SaaS productivity landscape, Swit's rebranding initiative aimed to establish a cohesive and memorable brand identity. Through logo redesign, brand guidelines, and website revamp, Swit is now poised to make a lasting impact and stand out in the dynamic SaaS industry.

Guided by the founders' vision, the Swit logo incorporates the core functions of chat, task, and integrations while paying homage to the original, the logo retains its heart element.

In designing the website, we implemented a color system where each hue signifies a distinct core function. Green is dedicated to tasks, blue embodies chat and communication, while orange symbolizes integrations and represents Swit as a whole.

An illustration style guidelines was developed to ensure consistency with blog images and any other marketing materials that may require  human elements.

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