Swit
Deliverables
Visual Brand Identity
Website
Marketing Deliverables
Role
Senior Designer/Illustrator
Credits
Garrick Antikajian / Design Lead
Tristyn Caneso / Designer
Anna Lee / Brand Experience Lead
Natalie Litofsky / Content Manager
As a newcomer in the competitive SaaS productivity landscape, Swit's rebranding initiative aimed to establish a cohesive and memorable brand identity. Through logo redesign, brand guidelines, and website revamp, Swit is now poised to make a lasting impact and stand out in the dynamic SaaS industry.
Guided by the founders' vision, the Swit logo incorporates the core functions of chat, task, and integrations while paying homage to the original, the logo retains its heart element.
An illustration style guidelines was developed to ensure consistency with blog images and any other marketing materials that may require human elements.